5 ways a website can help you achieve a cohesive brand Identity

As a creative entrepreneur in this day and age, your website is your biggest advantage, With a website, your clients can access you even outside of regular business hours to use your services or find the information they need. It can be tailored to showcase your style, brand, and most importantly, your portfolio. It is the all-in-one place to add all the big and little things you want your brand to represent, and in turn, reach your target audience. 

Think about the best website you’ve ever visited. What fascinated you the most about it? What made you make a purchasing decision after your visit? There’s a good chance that it was an immersive experience that made you feel like you were in a well-maintained area, like a trendy shop, a beautiful garden, a cutting-edge lab, or an art studio. 

A brand is far more ephemeral and has more to do with how people feel about your business and how they perceive it in particular social groups or communities, and when a website is properly branded, users explore and interact with it as if it were a realistic, physical environment. Branding your website is a crucial component of creating a cohesive brand experience for all of your customers and followers.

Effective branding is a trait shared by all the major websites. Whether they be a competitive gaming community or an online store selling dog treats, the most successful companies have websites that clearly represent their brands through on-point design and content. 

Here are 5 ways your website can help you achieve a cohesive Brand Identity

1. It creates consistency 

Having a consistent look and feel across your entire branding is the trick to building trust, and a website is your best bet in helping you achieve this seeing as it’s a depository of all your brand elements and content. The longer potential customers spend on your website, the more familiar they will become with your brand, especially if you maintain a consistent tone and design throughout.

It’s important that all of the pages of your website use the same fonts, styles, and layouts consistently. Your target audience should be able to tell that it’s your company’s website without having to read your brand name or even see your logo. Websites help you achieve brand recognition because your target audience has a mental image of your brand colors and elements. 

2. A website helps you tell your unique story

Including a “Brand story” or “Company History”  section on your website is a great way to humanize your company and make it relatable. This is where owning a small company can immediately work to your advantage.

Are you managing a family business? Have you been around for quite some time? Spread the word and gain the confidence of the public. Larger companies may struggle to match a smaller company’s benefit of displaying originality and inventiveness.

3. A website helps you make a good first Impression

Forget about the actual content of your site and concentrate on the structure for a second. A website’s design can either turn visitors away or convince them to become paying clients. 

In fact, research shows that a whopping 94% of visitors will form an opinion about your business based solely on the aesthetic quality of your website. In less than two-tenths of a second, people who visit your website will create an opinion about your company. This demonstrates how little time you have to make an impression on potential clients. This is why the design and layout of your website are more important than ever for boosting sales. It’s far easier to turn potential clients into paying customers if you make a strong first impression.

4. A Website helps you showcase your achievements, reviews, portfolio, and awards 

Has the brand won an industry award? Do members of your team hold relevant industry certifications? A website is a great place to display achievement and establish yourself as a leader in your industry. 

Take advantage of satisfied customer reviews if you have them. Those glowing testimonials and reviews can be used right there on your website. 

Having a “portfolio” area (with images, if applicable) can also be useful. You can set yourself apart from the competition by gathering a large number of favorable reviews and making them easily accessible on your company’s website.

5. Advertising

Advertisements are the backbone of attracting your target audience and there are several ways your website helps you achieve it. You can feature discounts, bonuses, and so on through your website. You can also attract your target audience to your website by increasing your brand’s visibility through search engine optimization and online advertising. 

Unlike more conventional forms of advertising, such as billboards and radio spots, online platforms like Google and Facebook advertising allow you to directly and reliably reach your target audience and redirect them to a website. 

Using your website’s contact page and other e-commerce tools makes it easier for customers to buy your product or locate a physical location near.

Elements of a great website design

• Navigation.

Having a website that is simple to navigate is key, especially if it contains several pages. Your website visitors will have a much easier time finding the information they need if you provide them with a clearly labeled and easy-to-use menu or navigation bar that displays a list of your web pages. It improves the user experience and makes it easier for visitors to navigate your site if you’ve put some effort into the layout of the navigation.

• Visual Design.

Customers are more likely to purchase from a visually appealing website. You only have milliseconds to convince a visitor to stick around, so make the most of that time by presenting a clean, well-organized, and trustworthy website.

• Captivating Content.

Many people will visit your site in an effort to find specific details. Make sure everything you write is clear, useful, engaging, and fun to read. There are many more benefits to having well-written content on your website than just increased traffic and reputation.

• Web-Friendly.

You can have the most beautiful, intuitive design for a website in the world, but it won’t do you any good if it isn’t mobile- and tablet-friendly. Your website designer should be well-versed in SEO practices like using meta tags and alt text to ensure that your site displays properly across browsers. The visual appeal and search engine rankings of your site may suffer as a result of these issues.

• Access to information.

There will always be visitors who don’t have the time to look through your complete website. Be sure that information such as your business’s phone number and address can be quickly located by potential customers.

• Speed.

The loading time of a website is of utmost importance and is a major factor in how satisfied visitors will be. The average user abandons a website if it takes longer than 5 seconds to load. If not, they will quickly leave your site for a competitor.

• Accessibility of Data.

There will always be folks who don’t have time to check out every single page of your website. Be sure that information such as your business’s phone number and address can be quickly located by potential customers.

• Speed.

Internet sites must prioritize speed above all else. User satisfaction is directly correlated to how quickly your website loads. The average user abandons a website if it takes longer than 5 seconds to load. If not, they will quickly leave your site for a rival.

• Call to Action

Calls to action embedded throughout a website improve its usability and boost conversions. It makes it easier for visitors to continue their journey around your website. Buttons like “Buy Now,” “Add to Cart,” “Sign Up,” and “Share” on social media sites are all examples of call-to-actions. Users will know exactly what to do thanks to these buttons.

There you have it! You can see that there are more than enough reasons to create a website for your brand, and you should use a web design expert that considers and infuses all these elements into your website. Revel West Studio designs innovative, timeless websites for businesses and is your sure bet to help you achieve the cohesive brand identity you need!