5 Signs Your DIY Website Is Costing You Clients
Let’s be honest: DIY-ing your website probably sounded like a good idea at the time. You saved money, threw something together with Canva graphics and a Pinterest mood board, and said, “good enough for now.”
But if your “good enough” site is sending your dream clients running for the hills (or worse, straight to your competitors), it is time for a reality check.
Here are 5 signs your DIY website is costing you clients — and what you can do about it.
1. You’re embarrassed to send people to your site
If you are cringing every time someone asks for your website link, that is a huge red flag.
Your website should feel like a power move — not a half-apology.
Clients can feel that hesitation. If you are not confident showing off your site, they will not feel confident booking you.
What to do: Invest in a website that makes you proud, not one you hope no one actually clicks on.
2. It looks like 10 different brands smashed together
Mismatched fonts. Random colors. An about page that sounds like a dating profile. A services page that looks like an afterthought.
If your website feels chaotic or confusing, potential clients will leave faster than you can say “brand confusion.”
What to do: Build a cohesive brand identity that flows across every page — from fonts and colors to messaging and voice.
3. Your site is confusing to navigate
Your future clients are busy. They are not going to spend 10 minutes trying to figure out how to find your prices or where to book.
If your website feels like a scavenger hunt, people will click away and find someone easier to work with.
What to do: Map out a simple, clear, intentional website flow that makes it stupid-easy for visitors to understand who you are, what you offer, and how to hire you.
4. Your offers (or pricing) are unclear
Here’s a secret: people do not want to work hard to figure out if they can afford you.
If your services page is vague, confusing, or buried under 5 clicks, you are losing bookings you could have had.
What to do: Make it clear what you offer, who it’s for, what it costs (or starting prices), and what the next step is. No mystery novels necessary.
5. Your visuals do not match your value
You can be the best in your industry — but if your branding looks like you just launched last week, potential clients will assume you are not worth the premium prices you deserve.
DIY branding and websites almost always leave money on the table. Because people do judge a book by its cover… especially when that cover is the first thing they see on Google or Instagram.
What to do: Upgrade your brand and website to actually match the level of your work. Visuals matter, and your dream clients are paying attention.
Ready to Retire Your DIY Website?
If any of these signs made you break into a nervous sweat, it might be time to finally invest in a brand and website that works for you — not against you.
